Which athlete's collaboration with Nike revolutionized sports marketing when it launched in 1985 and continues to generate billions in revenue annually with new releases?

The sports industry has seen some of the most lucrative and influential brand collaborations in retail history. These partnerships between athletes, sports brands, and even non-sports entities have revolutionized product marketing and created some of the most coveted items in consumer culture. Test your knowledge about one of the most successful brand collaborations that transformed the sneaker industry and set new standards for athlete endorsement deals.

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