Which major map and atlas publisher made a surprising pivot by opening a chain of retail stores in the 1990s, only to close them all within a decade?

Major geographic retailers often make strategic decisions about where to place their flagship stores to maximize brand visibility and market penetration. Sometimes these decisions lead to surprising successes, while others become cautionary tales in retail expansion. This trivia question examines a notable geographic retail expansion strategy that defied conventional wisdom. Test your knowledge of how geography influences corporate retail decisions!

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Rand McNally
National Geographic
DK Publishing
Michelin Guides