Which company is credited with creating the first major online subscription model for physical products in 1997, revolutionizing retail by shipping items to customers on a regular schedule?

Before subscription services dominated every industry, one company pioneered the model that would transform retail forever. This breakthrough innovation changed how consumers accessed products, creating predictable revenue streams and fostering unprecedented customer loyalty. Test your knowledge about the early days of subscription retail that laid the groundwork for today's subscription economy.

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Netflix (originally as a DVD-by-mail subscription service)
Amazon (with its initial 'Book Club' subscription)
Columbia House (with its CD-of-the-month club online portal)
Dollar Shave Club (with its prototype razor subscription)