Which retail marketing initiative, launched in 2010, is credited with helping revitalize independent bookstores by creating a dedicated annual shopping event?

Independent bookstores faced near extinction in the early 2000s as large retail chains and online sellers dominated the market. However, the last decade has seen a remarkable renaissance in independent bookselling. This trivia question explores one of the innovative marketing strategies that helped independent bookstores survive and thrive in the digital age.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Independent Bookstore Day
Small Business Saturday
National Book Month
The IndieBound Loyalty Program