Which company launched the first modern customer loyalty program in 1981 that became the model for many programs that followed?

Customer loyalty programs have become a cornerstone of modern retail strategy, but their origins might surprise you. Before digital apps and QR codes, companies had to get creative with their customer retention approaches. This trivia question explores a pioneering loyalty program that transformed the retail landscape and set standards still followed today. Test your knowledge of retail history and the evolution of customer engagement strategies!

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• American Airlines (AAdvantage)
• Starbucks (Coffee Club)
• Macy's (Star Rewards)
• Walmart (Walmart Rewards)

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