Which streaming platform pioneered the 'Fans First' program that uses listening data to offer exclusive physical merchandise and concert tickets to a band's most dedicated streaming fans?

The music industry has undergone massive transformation in how products reach consumers. Digital streaming platforms have changed how we consume music, but they've also revolutionized physical and digital retail strategies. This trivia question explores how one major streaming service created an innovative retail partnership that bridged the digital-physical divide in music consumption and merchandise sales.

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Spotify
Apple Music
Tidal
Amazon Music