Which luxury fashion brand collaborated with the American Ballet Theatre in 2019, creating costumes for their production of 'The Nutcracker' while launching a co-branded holiday campaign?

Major performing arts companies have increasingly turned to brand collaborations to fund productions and reach new audiences. These partnerships can range from subtle sponsorships to full creative integrations that blend commercial brands with artistic expression. Test your knowledge of these high-profile collaborations that have shaped modern performing arts productions and marketing strategies!

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