When Fenty Beauty launched in 2017, it was praised for its inclusive approach to makeup. What groundbreaking retail strategy did Rihanna's brand implement that transformed the cosmetics industry standard?

Celebrity-founded brands have revolutionized retail in recent years, with some transcending typical celebrity endorsements to become powerhouse businesses. Rihanna's Fenty Beauty launch changed the cosmetics industry forever with its inclusive approach, but how much do you know about its record-breaking debut and the retail strategy that made it an instant success?

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It launched with 40 foundation shades spanning diverse skin tones, forcing competitors to expand their offerings
It was the first celebrity makeup brand to launch exclusively through social media direct-to-consumer channels
It pioneered the subscription box model for luxury cosmetics with monthly Fenty drops
It introduced the industry's first augmented reality try-on experience integrated with in-store kiosks