Which global brand launched the 'Festival of Lights' campaign that reimagined traditional Diwali celebrations with interactive in-store experiences and cultural ambassadors in over 20 countries?

Test your knowledge about how major brands have incorporated cultural traditions into their marketing strategies to connect with diverse communities. The most successful retail brands understand that honoring cultural traditions can build authentic customer relationships and brand loyalty. This poll explores innovative campaigns that have celebrated heritage while driving sales.

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Uniqlo - with their 'Light and Tradition' pop-up galleries featuring works from South Asian artists
Sephora - with their limited-edition makeup collections inspired by traditional Diwali colors and patterns
Apple - with their 'Shot on iPhone' Diwali photography series and in-store rangoli workshops
IKEA - with their 'Home of Festivals' campaign featuring Diwali-themed home decor collections