Which major retailer created an award-winning 'Festival of Light' visual merchandising campaign that incorporated traditional rangoli art patterns, diya lamps, and culturally authentic textiles?

Visual storytelling is a powerful tool in retail that connects products with cultural narratives. Across the globe, retailers incorporate cultural traditions into their visual merchandising to create authentic, meaningful shopping experiences. Test your knowledge about how major brands have successfully integrated cultural elements into their visual retail strategies and displays, creating memorable connections with consumers while honoring traditions.

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Selfridges (London)
Macy's (New York)
Galleries Lafayette (Paris)
El Corte Inglés (Madrid)