Which major retailer lost approximately $1.5 billion after a failed 2012 rebranding initiative that eliminated sales and coupons in favor of 'everyday low pricing'?

In the competitive world of retail, branding can make or break a company. Sometimes, established retailers take massive risks by completely rebranding themselves - changing names, logos, store designs, and marketing strategies. While some rebrands revitalize struggling businesses, others become cautionary tales taught in business schools. This trivia question explores one of the most expensive and controversial retail rebranding failures in recent history.

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JCPenney
Sears
Kohl's
Macy's