What revolutionary brand storytelling approach did Allen Lane use when founding Penguin Books in 1935 that transformed the publishing industry?

In the publishing world, brand storytelling goes beyond just marketing—it creates lasting cultural icons. One of the most successful examples in literature is Penguin Books, whose distinctive brand identity revolutionized how readers connect with books. This trivia question explores how this iconic publisher used storytelling to transform the literary landscape and create one of publishing's most recognizable brand identities.

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Creating the first color-coded book categories (orange for fiction, blue for biography, green for crime, etc.) to help readers quickly identify genres
Introducing the first hardcover-only publishing model with embossed gold lettering on all covers
Pioneering the first subscription-based book club with personalized bookplates for members
Developing the first author-focused branding where each writer had a unique logo and color scheme