Which gaming company's 'Believe' marketing campaign, featuring documentary-style interviews with veterans from a fictional war, set new standards for immersive product marketing?

The gaming industry has revolutionized product marketing with innovative campaigns that transcend traditional advertising. From viral ARG (Alternate Reality Game) campaigns to celebrity partnerships, gaming companies have pushed the boundaries of how products connect with consumers. Test your knowledge about one of the most successful marketing campaigns in gaming history that changed how the industry approaches product launches.

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• Microsoft/Bungie for Halo 3
• Valve for Half-Life 2
• Sony for God of War
• Activision for Call of Duty: Modern Warfare

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