Which major outdoor retail brand was the first to pledge 1% of its sales to environmental preservation, helping launch the '1% for the Planet' movement?

Test your knowledge about the natural product retail landscape! The environmentally conscious consumer market has grown dramatically in recent decades, with many brands now claiming sustainable practices. But which companies truly pioneered the connection between retail and conservation? This trivia question explores the founding stories behind major natural world brands and their original conservation commitments that helped shape today's eco-retail landscape.

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• Patagonia
• REI (Recreational Equipment, Inc.)
• The North Face
• L.L. Bean

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