Which element of 'The Phantom of the Opera' brand identity was NOT part of the original 1986 marketing design but was added later as the show gained international recognition?

The performing arts industry relies heavily on iconic brand identities to market productions and create lasting impressions. Broadway shows, in particular, develop sophisticated brand strategies that can endure for decades. This poll explores how one of the most successful theatrical brand identities evolved and became a global phenomenon, influencing performing arts marketing worldwide.

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