Which brand positioning strategy did Rihanna use when launching her Fenty Beauty line in 2017?

Celebrity endorsements and personal brands have become a major force in retail marketing. Stars aren't just promoting products anymore—they're creating their own empires with carefully positioned brands that leverage their public personas. This poll tests your knowledge of how famous people have positioned their product lines in the competitive retail landscape. Can you identify which positioning strategy was actually employed by this celebrity entrepreneur?

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Premium pricing with exclusive distribution through high-end department stores only
Inclusive shade range with the tagline 'Beauty for All' and mid-tier pricing
Limited edition collectors' items with artificial scarcity marketing
Budget-friendly alternatives to luxury makeup with direct-to-consumer online-only sales