Which acid-reflux medication became famous for its distinctive purple pill branding, setting a new standard for pharmaceutical product recognition in the late 1990s?

In the pharmaceutical industry, brand colors aren't just marketing choices—they can become integral to a medication's identity and patient recognition. Color psychology plays a crucial role in medication adherence and brand trust. This poll explores one of the most successful examples of pharmaceutical branding where a distinctive color became synonymous with the product itself, changing how prescription drugs were marketed to both healthcare providers and patients.

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Nexium (esomeprazole)
Prilosec (omeprazole)
Prevacid (lansoprazole)
Protonix (pantoprazole)