Which digital retail innovation has most significantly impacted architectural store layouts since 2015, creating a need for designated spaces within traditional brick-and-mortar stores?

In the world of architectural design for retail spaces, digital transformation has revolutionized how consumers interact with physical stores. One groundbreaking innovation has particularly changed how architects approach retail spaces by seamlessly integrating the digital and physical shopping experience. Test your knowledge about this architectural retail innovation that has transformed traditional store layouts!

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Buy Online, Pick Up In Store (BOPIS) zones
Virtual reality fitting rooms
Self-checkout kiosks
Interactive holographic product displays