Which automotive brand experienced the most dramatic financial turnaround following its rebranding from a budget manufacturer to a luxury-oriented marque between 2000-2020?

In the competitive transportation industry, brand repositioning can dramatically impact a company's market value and consumer perception. Sometimes, a struggling brand can completely reinvent itself through strategic rebranding efforts. This poll tests your knowledge about one of the most remarkable brand turnarounds in the automotive sector over the past two decades.

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Hyundai, with a 513% increase in brand value after introducing Genesis and repositioning its main line
Kia, with a 480% increase in brand value after its design-focused rebrand under Peter Schreyer
Skoda, with a 395% increase in brand value after Volkswagen Group's quality improvement initiatives
Dacia, with a 367% increase in brand value after Renault's affordable-premium positioning strategy