Which retail giant was the first to establish a dedicated scientific analytics department that used statistical modeling to predict customer behavior in the 1990s?

Retail analytics has transformed how science-based companies understand their customers and optimize their operations. Before the era of big data and AI-driven insights, one particular company pioneered the use of scientific methods in retail analysis that would forever change how businesses approach customer data. Test your knowledge about this influential moment in retail science history!

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Walmart, with their 'Customer Insights' division in 1996, led by mathematician Linda Dillman
Target, with their 'Guest Statistical Services' team in 1995, which later predicted customer pregnancies from shopping patterns
Amazon, with their 'Predictive Analytics Group' founded in 1997 by former NASA statisticians
Best Buy, with their 'Customer Science Lab' created in 1994 to analyze in-store shopping behaviors