Which tech company set a Guinness World Record for the 'Largest Simultaneous Retail Launch of a Consumer Electronics Product' when it opened stores in 8 countries within 24 hours?

Product launches have become increasingly elaborate events as companies compete to create memorable experiences and generate buzz. Some retail giants have gone to extraordinary lengths, breaking world records in the process. Test your knowledge about the most spectacular product launch that earned a place in the Guinness World Records for its unprecedented scale and impact.

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Microsoft, with the Xbox One launch (2013)
Apple, with the iPhone 5 launch (2012)
Samsung, with the Galaxy S4 launch (2013)
Sony, with the PlayStation 4 launch (2013)