Which pharmaceutical company first utilized direct-to-consumer (DTC) television advertising for a prescription medication after the FDA relaxed broadcast advertising regulations in 1997?

In the competitive landscape of pharmaceutical and medical device marketing, some campaigns have revolutionized how healthcare products reach their intended audiences. Beyond just advertising, these innovative approaches have changed patient awareness, treatment adoption, and even healthcare delivery models. Test your knowledge about one of the most significant medical marketing innovations that transformed an entire therapeutic area.

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Pfizer with Viagra (sildenafil)
Schering-Plough with Claritin (loratadine)
Merck with Vioxx (rofecoxib)
Eli Lilly with Prozac (fluoxetine)