Which tech company first introduced the elaborate 'unboxing experience' packaging design that influenced modern product presentation and spawned millions of YouTube videos?

Product packaging isn't just functional—it's a crucial part of pop culture and brand identity. From iconic shapes to viral unboxing moments, packaging has evolved from simple protection to experiential marketing. Test your knowledge on one of the most famous packaging innovations that changed how consumers interact with beloved products and created an entirely new social media phenomenon.

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Apple (with the original iPhone packaging in 2007)
Samsung (with the Galaxy S3 packaging in 2012)
Microsoft (with the Xbox 360 packaging in 2005)
Nintendo (with the Wii packaging in 2006)