Which beverage company's 2009 packaging redesign, dubbed 'Project Kansas,' reportedly cost over $35 million but resulted in a 2.5% market share increase worth billions?

In the competitive world of consumer products, packaging design can make or break a brand. Beyond simply protecting products, packaging communicates brand values, influences purchasing decisions, and can even create iconic brand associations. This trivia question explores how one company's strategic packaging redesign transformed their market position and became a case study in business schools worldwide.

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Tropicana (PepsiCo)
Gatorade (PepsiCo)
Coca-Cola
Snapple (Keurig Dr Pepper)