Which celebrity's beauty brand pioneered the use of refillable packaging systems in the mainstream luxury cosmetics market, reducing plastic waste by over 50% and inspiring industry-wide change?

Many celebrities have ventured into product development and launched their own brands. While the star power helps market these products, innovative packaging often plays a crucial role in their success. This poll tests your knowledge about a groundbreaking packaging innovation from a celebrity brand that disrupted traditional industry practices and created a new sustainability standard.

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Emma Watson's partnership with The Body Shop
Rihanna's Fenty Beauty line
Jessica Alba's Honest Company
Gwyneth Paltrow's Goop products