Which 1950s advertising campaign revolutionized brand positioning by transforming a basic commodity product into a premium offering with the slogan 'Suddenly it's 1960!'?

In the annals of retail history, certain advertising campaigns fundamentally changed how products were marketed and positioned in the consumer mind. This trivia question explores one of the most significant shifts in brand positioning strategy that occurred in the mid-20th century—a campaign so successful it transformed an everyday product into a premium offering and established principles still studied in marketing courses today.

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De Beers' 'A Diamond is Forever' campaign
Edsel's futuristic automobile marketing
Marlboro's 'Marlboro Man' rebranding
Volkswagen's 'Think Small' campaign