Which celebrity endorsement deal is widely credited with transforming athlete sponsorships into global marketing phenomena and creating the modern celebrity endorsement model?

Celebrity endorsements have transformed the marketing landscape, creating some of the most iconic brand partnerships in retail history. Behind many successful products stands a carefully selected famous face that helped catapult sales to new heights. This poll tests your knowledge of groundbreaking celebrity endorsements that changed how companies approach influencer marketing and brand storytelling. Can you identify which historic partnership truly revolutionized the industry?

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Michael Jordan's 1984 partnership with Nike, creating the Air Jordan brand
Tiger Woods' 1996 deal with Nike, worth an unprecedented $40 million at signing
Serena Williams' 2003 $40 million contract with Puma, the largest for a female athlete at that time
David Beckham's 2003 lifetime contract with Adidas valued at $160 million