Which publishing innovation, introduced in the 1930s, was marketed as 'Good Reading for the Millions' and revolutionized book accessibility with its distinctive orange and white cover design?

The publishing industry has seen numerous innovative branding strategies that transformed how books are marketed and consumed. From distinctive cover designs to revolutionary distribution methods, publishing houses have created some of the most recognizable product identities in the world. Test your knowledge about the clever branding decisions that helped certain books and literary products achieve unprecedented success in the market.

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Penguin Paperbacks
Barnes & Noble Classics
Modern Library Editions
Oxford World's Classics