Which 1982 film featured a candy brand that reportedly saw a 65% sales increase after its prominent placement, establishing one of Hollywood's most successful early product placement deals?

Product placement in film and television has evolved from subtle background appearances to strategic brand integrations worth millions. In an industry where authenticity meets commercial opportunity, some product placements have become legendary, transforming both the featured brands and the productions themselves. Test your knowledge about some of the most influential product placement deals that changed how brands and entertainment collaborate.

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E.T. the Extra-Terrestrial (Reese's Pieces)
Tootsie (Junior Mints)
Rocky III (Snickers)
Fast Times at Ridgemont High (M&Ms)