Which basketball player's endorsement deal with Nike created the most successful athlete-branded product line in history, generating over $5 billion in annual revenue by 2022?

Celebrity endorsements can transform brands and create iconic marketing moments. The right partnership between a famous personality and a product can drive sales to unprecedented heights and create cultural phenomena. This trivia tests your knowledge about one of the most lucrative celebrity endorsement deals in history that revolutionized athletic footwear marketing and created a lasting legacy.

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Michael Jordan (Air Jordan)
LeBron James (Nike LeBron)
Stephen Curry (Under Armour Curry)
Kobe Bryant (Nike Kobe)