Which famous brand tagline was created after the company founder observed frustrated travelers at an airport car rental counter?

Behind every memorable brand tagline lies a fascinating story of creation. Some were strategic masterpieces crafted by marketing teams, while others emerged from unexpected moments of inspiration or even accidents. This trivia challenges your knowledge of how some of the world's most recognized taglines came to be. Can you identify which origin story is accurate among these famous brand phrases that have shaped consumer consciousness?

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Nike's "Just Do It" - inspired by the last words of convicted murderer Gary Gilmore before his execution
Avis's "We Try Harder" - created to acknowledge their second-place market position behind Hertz
Apple's "Think Different" - developed as a direct challenge to IBM's long-standing motto "THINK"
De Beers' "A Diamond is Forever" - written by a young copywriter who jotted it down at the last minute before a deadline