Which major sporting goods retailer first implemented widespread in-store 'test zones' allowing customers to try equipment in simulated game conditions before purchasing?

Test your knowledge about how major sports retailers have innovated their shopping experiences to meet modern consumer demands. The sporting goods retail landscape has dramatically transformed in recent years, with brands implementing cutting-edge technology and new shopping formats. This poll explores one particularly significant retail innovation that changed how customers interact with sports products before purchase.

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Dick's Sporting Goods with their 'House of Sport' concept featuring indoor tracks and climbing walls
Nike with their 'Nike Town' locations featuring basketball courts and treadmill gait analysis
Decathlon with their 'Sports Lab' areas featuring equipment testing stations for all major sports
Under Armour with their 'Performance Centers' featuring virtual reality training simulations