Which horror film revolutionized viral marketing in 1999 with a fake documentary website claiming the footage was real, leading many viewers to believe the events actually happened?

Test your knowledge of innovative film industry marketing campaigns that changed the game! In an era where marketing can make or break a film's success, studios have developed increasingly creative strategies to build anticipation and drive audiences to theaters. From viral campaigns that blurred fiction with reality to groundbreaking promotional partnerships, these marketing efforts have sometimes become as legendary as the films themselves.

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The Blair Witch Project
Paranormal Activity
The Ring
Cloverfield