Which architectural landmark coined the term 'The Bilbao Effect' - describing how a single innovative building can transform a city's economic and cultural fortune through architectural brand storytelling?

In the world of architecture, certain buildings transcend their functional purpose to become powerful brand statements and tourist attractions in their own right. This phenomenon, where iconic architecture transforms a city's identity and economic prospects, has been studied extensively in urban planning and architectural marketing. Test your knowledge about how signature buildings have influenced city branding and architectural tourism trends.

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