Which of these was the original motivation behind Penguin Books' iconic black-and-white logo design with orange bands when it launched in 1935?

Penguin Books revolutionized the publishing industry with its innovative approach to marketing literature. The company made books more accessible to the general public through standardized designs, affordable pricing, and distinctive branding. This poll tests your knowledge about one of publishing's most iconic visual identities that has remained a symbol of quality literature for nearly a century.

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To mimic the formal appearance of academic textbooks while making them more affordable
To create a recognizable brand that would stand out in new self-service bookstores
To distinguish different literary genres through a color-coding system
To honor the London Zoo penguin exhibit that inspired founder Allen Lane during a visit