Which ancient civilization pioneered the concept of 'seasonal product launches' with coordinated marketing campaigns tied to religious festivals that dramatically increased marketplace foot traffic?

The ancient world was home to sophisticated retail systems and innovative product launches that shaped economies for centuries. From the bustling agoras of Athens to the complex market networks of Mesopotamia, ancient civilizations developed retail concepts that would influence commerce for millennia. This trivia question explores how these early societies approached product launches and retail innovation in ways that might surprise modern marketers.

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Ancient Egypt, with product launches timed to the Nile's annual flooding and promoted through temple announcements
Mesopotamia, where Babylonian merchants used clay tablet 'advertisements' announcing new goods arriving with seasonal caravans
Ancient Rome, with specialized 'mercatus' events where new imported goods were unveiled with theatrical presentations
Classical Athens, where the Panathenaic Festival marketplace featured artisan demonstrations of new production techniques