Which gaming advertising campaign included a fake documentary about an alien invasion, mysterious websites, and pay phones that rang in the real world as part of its ambitious alternate reality game (ARG)?

The gaming industry has produced some of the most memorable and groundbreaking advertising campaigns in marketing history. From iconic live-action commercials to viral marketing stunts that blurred the line between game and reality, these campaigns have defined generations of gaming culture and helped transform video games into the entertainment powerhouse they are today. Test your knowledge of legendary gaming advertisements that changed the industry!

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Halo 2's 'I Love Bees' campaign
Fortnite's 'Black Hole' event
PlayStation's 'It Only Does Everything' campaign
Call of Duty's 'There's a Soldier in All of Us' campaign