Which celebrity collaboration with a fashion brand broke e-commerce records in 2019 by selling out a complete collection in under 24 hours, largely attributed to innovative social media marketing?

Celebrity brand collaborations have become a powerful marketing strategy in the retail world, often leading to instant sellouts and viral moments. These partnerships leverage star power to reach new audiences and create unique product lines that fans crave. How well do you know the strategic partnerships between famous personalities and major brands? Test your knowledge of the most successful and groundbreaking celebrity brand collaborations that transformed the retail landscape!

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Rihanna's Fenty x PUMA
Beyoncé's Ivy Park x Adidas
Kanye West's YEEZY x Gap
Selena Gomez's SG x Coach