Which athlete's endorsement deal is credited with saving Nike as a company in the 1980s, transforming their basketball line, and creating what became the most successful athlete-branded product line in history?

Athletic endorsements have become a cornerstone of sports marketing, with brands competing fiercely to secure partnerships with top athletes. These collaborations can transform product visibility and sales virtually overnight. This poll tests your knowledge of one of the most financially successful athlete endorsement deals in history and its impact on brand positioning.

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Michael Jordan
Magic Johnson
Larry Bird
Kareem Abdul-Jabbar