Which athlete's silhouette became the iconic logo for a major athletic brand, helping transform the company from a struggling footwear manufacturer to a global powerhouse?

Celebrity endorsements and partnerships have transformed the retail landscape, creating some of the most iconic product lines in history. One particular celebrity completely revitalized a struggling brand with their partnership, creating one of the most recognizable logos in sports history. Test your knowledge of this pivotal moment in retail branding history that changed how we think about celebrity product partnerships forever.

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