Which brand created the iconic polar bear advertisements that have become a Christmas tradition in many countries since their introduction in the 1990s?

Many global brands have created marketing campaigns specifically designed around cultural festivals and traditions to connect with local communities. These campaigns often become iconic representations of how global brands can respectfully engage with cultural heritage. Test your knowledge about these successful cultural marketing initiatives that have become part of the tradition themselves.

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Coca-Cola
Pepsi
Starbucks
McDonald's