Which linguistic device was deliberately employed in Apple's famous "Think Different" slogan to create its powerful psychological impact?

Test your knowledge about how language and linguistics have shaped famous brand slogans! Throughout history, companies have leveraged linguistic principles to create memorable, persuasive marketing content. The most successful slogans employ specific linguistic devices like alliteration, rhyme, metaphor, and semantic framing to create lasting impressions in consumers' minds. How well do you understand the linguistic genius behind these famous brand catchphrases?

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Grammatical incongruity (using an adjective 'different' where an adverb 'differently' would be grammatically correct)
Assonance (repetition of vowel sounds)
Chiasmus (inverted parallelism)
Synecdoche (using a part to represent the whole)