Which US government marketing campaign featured the famous tagline "Only You Can Prevent Forest Fires" and is considered one of the most successful behavior change campaigns in history?

Public sector marketing campaigns can be as memorable and impactful as any private sector effort. Government agencies worldwide have created innovative campaigns to influence public behavior, promote civic engagement, and communicate important policy initiatives. This trivia question tests your knowledge of a groundbreaking government marketing campaign that significantly impacted public behavior. How well do you know the strategies behind the policies?

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The Smokey Bear Campaign (U.S. Forest Service)
The War Advertising Council's Conservation Program
The National Park Service's Preservation Initiative
The Department of Agriculture's Environmental Protection Campaign