Which famous CEO named their e-commerce company after a mythological place or figure, specifically choosing it to symbolize something vast and powerful?

The world of retail often draws inspiration from mythology and folklore to create memorable brand identities. From Nike's winged goddess of victory to Starbucks' siren, mythological figures have found their way into some of the world's most recognizable corporate logos. This trivia question explores how one famous CEO used mythology to craft a brand identity that would change the retail world forever.

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Jeff Bezos named Amazon after the world's largest river to represent the vast selection of products his company would offer
Steve Jobs named Apple after the fruit of knowledge in Greek mythology, symbolizing enlightenment through technology
Jack Ma named Alibaba after the character from Arabian folklore who opened doors to treasure with the phrase 'Open Sesame'
Elon Musk named Tesla after the Norse god of thunder and lightning to represent electrical power and innovation