Which sports brand was the first to launch a retail innovation lab that used biometric data to create personalized footwear recommendations in-store?

Test your knowledge of cutting-edge retail innovation in the sports industry! Major sporting goods companies are constantly developing new ways to enhance the shopping experience and connect with customers. This trivia question focuses on retail innovation labs - the experimental spaces where brands test new concepts before wider implementation. Can you identify which major sports brand pioneered this specific retail innovation approach?

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Nike, with their Nike Innovation Lab featuring pressure-mapping treadmills and gait analysis technology (2014)
Adidas, with their Future Lab incorporating 3D foot scanning and real-time customization (2016)
Under Armour, with their Performance Center using motion capture and body composition analysis (2017)
Puma, with their Fit Intelligence stations offering automated sizing and performance metrics (2018)