Which Broadway musical pioneered the use of minimalist brand storytelling with just a single iconic image that became one of the most recognizable theatrical logos in history?

In the performing arts world, successful productions often rely on powerful brand storytelling to connect with audiences and create lasting impressions. From iconic logos to memorable taglines, theatrical productions utilize sophisticated branding strategies to differentiate themselves in a competitive market. This trivia question explores a groundbreaking approach to brand storytelling that revolutionized how Broadway shows market themselves to audiences.

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The Phantom of the Opera (half-mask logo)
Hamilton (star silhouette with figure)
Wicked (silhouette of witch profile)
Les Misérables (young Cosette portrait)