Which luxury fashion brand launched a groundbreaking initiative in 2011 specifically dedicated to preserving traditional cultural craftsmanship techniques that were at risk of disappearing?

In the world of cultural products and heritage marketing, brands often incorporate traditional symbols and practices to connect with consumers on a deeper level. These cultural elements not only distinguish products in the marketplace but also help preserve and promote traditional arts and crafts. This poll tests your knowledge of how famous brands have successfully integrated cultural traditions into their product identity and marketing strategies.

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Hermès with their 'Petit h' workshop
Gucci with their 'Artisan Corner' program
LVMH with their 'Métiers d'Art' collections
Chanel with their 'Paraffection' subsidiary