Which iconic color was deliberately chosen for Coca-Cola's branding in the 1890s because psychological research suggested it would stimulate appetite and thirst?

Throughout history, companies have used various strategies to build lasting brand identities. Some historical brands have maintained consistent visual elements for decades or even centuries, becoming instantly recognizable worldwide. This trivia question explores one of the most enduring brand colors in retail history and the psychological reasoning behind its longevity.

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Red
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Green
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