Which retail innovation, launched in 2001, revolutionized how movie merchandise was sold by creating immersive, themed shopping areas within larger stores?

The intersection of pop culture and retail has created some of the most memorable shopping events in history. Limited-edition product drops, celebrity collaborations, and themed shopping experiences have transformed how brands engage with consumers. This trivia question tests your knowledge about a significant retail phenomenon that changed how fans interact with merchandise from their favorite entertainment franchises.

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