Which major pop culture retailer first launched a fully immersive VR store experience allowing customers to shop exclusive movie merchandise in a virtual recreation of iconic film sets?

The intersection of virtual reality and retail has transformed how pop culture merchandise is marketed and sold. From virtual fitting rooms to immersive brand experiences, VR has revolutionized how fans interact with their favorite entertainment franchises. Test your knowledge about this fascinating technological evolution in the pop culture retail landscape!

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Disney with their 'Star Wars Galaxy's Edge' VR Experience (2019)
GameStop with their 'Virtual Gaming Vault' (2020)
Hot Topic with their 'Fandom Universe' VR Portal (2018)
Warner Bros. with their 'DC Universe Interactive Shop' (2021)